Archives - February 2009

Her Morning Elegance / Oren Lavie

“Her Morning Elegance” written and produced by Oren Lavie, from the Oren Lavie album The Opposite Side of the Sea

This is great! Loved it.

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Tic Tacs re-enact missed Everton goal

LONDON – By way of an apology, Tic Tac has recreated the winning Everton goal that football fans were deprived of last Saturday during the FA cup replay against Liverpool. Due to a technical error with ITV’s automated advertising system, a Tic Tac ad interrupted the match just as the crucial goal was scored.

Although Michael Grade, ITV’s chairman, has subsequently apologised for the error, WCRS, Tic Tac’s agency, felt it was necessary to re-create the magic of Dan Gosling’s goal using men dressed in Tic Tac outfits.

From Brand Republic

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Flatpack Festival 2009

flatpack

There are a load of film events taking place between Wed 11th March and Sun 15th March in Birmingham.

Check out the calender here or Visit Birmingham for tickets etc.

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Tropicana Reverting to Old Package Design

The people have spoken. Tropicana’s redesigned packaging, which was released to a near universal disdain is being pulled and it will revert back to the classic design next month. Consumers found the new design to be generic looking, confusing and too different from the iconic “straw in an orange” theme. (From psfk.com)

tropicana

To be honest the packaging redesign looks very pharmaceutical / medical. The old packaging is still loads better and has so much more character. At least they have listened to their consumers and done the right thing.

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It’s what’s inside that counts

wfm-food-label

Really nice print ad for Whole Foods in the States that I picked up off the ever reliable PSFK

With everyone becoming ever more conscious about what we put in our body (depending on if we’re hungover or not), food retailers and the brands that they sell need to become more transparent if they are to hold an honest conversation with consumers and build any kind of trust.  I think this does it rather well.

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