Archives - December 2009


Interesting agency in the USA who get other people to redesign their brand identity every 150days! For the past 3,600 days they have evolved each and every 150 days. They are currently on version 24.

“Each time we reinvent, we rediscover. We find a new way to see ourselves, and a new way to express our brand promise. And we get a new chance to use the new tools and new ideas of the last 150 days to stay relevant and fresh.”

Quite a clever way of generating interest in the company as well as finding new creative talent. Is it cheeky? Possibly, but I like it. You can create version 25 here…

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Boxer Christmas Card ’09

Hello our festive friends.

Christmas comes but once a year, so it must be time for some boxer Christmas cheer.

This year is all about our very own remix of a Christmas classic. The past few weeks have seen us dancing, prancing, raving, tooting, shaking, jingling, scratching, popping, locking and most importantly, walking in a Winter Wonderland.

So if you want to see what all of those verbs look like in action, all you have to do is press here…

Happy Christmas from all of us at boxer.

Boxer Christmas Card 09

Boxer Christmas Card 09

Watch our 2009 Christmas Card. Happy Christmas everyone!

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UEFA Euro 2012 Logo Presentation

The official logo, visual identity and slogan for UEFA EURO 2012™ have been unveiled at a special event in Kyiv’s Mykhailivska Square with co-hosts Ukraine and Poland looking forward to ‘Creating History Together’.

Im liking the animtation and the hand draw / pencil style. Looking goooooood. Also the brand story that’s told in just over 2mins. Engaging and informative. Although the final logo… hmm not so sure about football and flowers!

Check out the video here…





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Defining the noughties

As we are drawing to the close, not only of the year, but the also the decade, there are inevitably more and more articles being written about what and who have defined the noughties. One that caught my eye in particular was on the BBC website. In a week where they are choosing a different subject before compiling the final 100 things that define the 2000s, the article on objects made me realise that in this decade the brand really has become king. Whether it’s an actual brand product like the apple iphone or the type of clothing which brands you to be a certain type of person, ie. the skinny jeans, we live in age of materialism. And all that has happened in a decade which has ended in one of the worst global recessions in recent times. Is there any link I wonder?


The Egg chair which as the BBC article says “It began the decade as a cutting edge Mid-Century Modern revival design before becoming one of the supporting stars of Big Brother. And finally, it ended up in the newest generation of McDonald’s restaurants.” is just one of the objects which have become iconic of the noughties decade.

to read the full article click here

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Fund Ideas and Endeavors

Kickstarter is a funding platform for artists, designers, filmmakers, musicians, journalists, inventors, explorers…



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I’m sorry. We could have stopped catastrophic climate change… We didn’t.


This is one of several Greenpeace-commissioned ads that have just been revealed in and around Copenhagen airport in the run up to the 15th United Nations Climate Change Conference (COP15) that takes place in the city next week…

The ads all feature a doctored image of a current world leader – so that they look about ten years older – apologising from the future (2020 to be precise) saying, “I’m sorry. We could have stopped catastrophic climate change… We didn’t.”

“It’s an apology from the future aimed at putting pressure on  – and just maybe making these world leaders think twice about the consequences of their action or inaction now,” explains the writer of the ads Toby Cotton of new agency Arc Communications.

“The brief from Greenpeace International was simple,” he continues, “to put pressure on world leaders to create a fair and binding agreement at Copenhagen.”

Here is a selection of the ads in situ in Copenhagen airport featuring Nicolas Sarkozy (France), Gordon Brown, (UK), Stephen Harper (Canada) and Luiz Inacio Lula da Silva (Brazil)…

Creative Review…

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Grid locked


Found this simple yet so effective pieces of art whilst having a trawl through the web. Love Em’


A couple more found here plus other nice stuff.

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Want £5000?

The brief is this: make a short film that sums up our belief: ‘simple, but then the best things in life usually are’. We are looking for innovative storytelling and all formats are considered including mobile phones. Once you’ve made your video and uploaded it here on our website, it’s over to the great British public (and your friends and family) to vote for their favourites.

The top 24 will be seen by Dorset-based Oscar winning screenwriter Julian Fellowes (Gosford Park), who will choose one winner and two runners up. The winner will get £5000 and a week’s work experience at a top film production company, and the two runners up will receive £2000 each. There’s also a special prize for the video that receives the most votes from the public. We’re calling this the ‘People’s Prize’ and the winner of this will get £2000.



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