Archives - January 2010

UK – 7/1/2010

How amazing…

NASA link…

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Nutrition and Politicians

The words trust and food go hand in hand these days as consumers demand to know more about the things they put in their mouth. This has resulted in a constant flow of regulations being placed upon brands to divulge how they source their products and what they put it in them. So it comes as no surprise that yesterday saw the launch of the government’s new food strategy, Food 2030, which calls for a review of nutritional labelling on-pack. Packaging News asked us to comment on the news today and you can read our lovely Liz’s comments here.

The consequences of this review will be felt far and wide by brand owners as the government looks to bring clarity across the board to food labelling. The past few years have seen this get off to a stuttering start but maybe now is the time to solve this problem, as I think we all have a right to know what is in our food and where it comes from.

It definitely brings another challenge to packaging designers as nutrition labelling becomes more important. It’s something we are familiar with as we had to create the nutrition labelling for McDonald’s back in 2006, which is now across all of it’s packaging and has its own dedicated website, also designed by us. This level of transparency is a must for brands these days as they look to build trust with their consumers in order to have as open and honest coversation with them as possible.

This topic reminds me of a good print ad by Whole Foods Market from last year which has the right sentiment towards how to approach food labelling, unless of course you’re producing Barry’s Bangers with 12% “meat” and 88% other stuff in it, then these new guidelines might scare you.

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