This is the new design for 7up created by TracyLocke New York. This design will be rolled out in several countries around the world, apart from the US, where 7up is owned by Dr Pepper Snapple Group and rest of the world by PepsiCo.
Personally, me not like. – I can understand a re-design and a simple evolution for the brand may be needed. It indeed will have great shelf stand-out, but this design is too flat and lacks all personality. It’s come a long way from Photoshop spritzing all over the can, but maybe too far? – source CreativeReview
Checkout the brief 7up biog of designs below, (some very nice ones indeed) - images usasoda.com