Archives - April 2011

Mega Pixels

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A Good Egg!

The people behind Happy Egg co are introducing a new free range egg brand. The idea behind “eggs for soldiers” is how a commodity bought on a weekly basis, to help raise awareness of the Help for Heroes charity through brand association.

The brand’s name – Eggs for Soldiers – points to a usage suggestion (boiled eggs and toast ‘soldiers’), whilst also communicating its charitable intent. The egg medal icon provides an emotional centre piece for the brand, rooted in its partnership with Help for Heroes.

All in all it’s a good cause, with a great design making it all round a “good egg”

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