Archives - January 2012

The Pizza Box: Redesigned

You might think it hyperbolic to refer to a redesign of the cardboard pizza box as a stroke of genius, but that’s precisely what this is. Green Box‘s design breaks down into four plates and a smaller (fridge-friendly) box for leftovers. What a thorough use of materials. Found here

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More “Fresh Choices” from Morrisons’

Morrisons’ has redesigned it’s entry level ‘value’ range as part of the retailer’s strategic overhaul of its own-brand offering. The rebrand is part of the biggest design brief in the UK this year. The aim is to strengthen the Morrisons brand and increase the share of its own products bought by customers by transforming Morrisons’ own label into a coherent own-brand. The redesign will roll out over the next 18 months. Read more here.

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Trend Twitching for 2012 – Spotting the high flyers, their habits and how to follow them.

The Boxer binoculars have been out again – searching the tree tops and beyond for those high flying consumer trends! And here is our first “trend twitching” publication of 2012. Our little feathered friends below are not just beautiful, they bring to life some key consumer behaviours too.

Pluma Connecticus
This community focused bird is a great role model for being true to your values – could your brand be doing more to live all its values in all that it says and does to build a deeper consumer connections?

Accipter Experius
Always grabbing the next new experience, this party bird is always searching for new ways to wring great new adventures from life – what’s the next adventure you are going to create to turn your consumers into brand fans in the analog world?

Domesticus Heritigus
A bird with a huge respect for its past and its heritage – he always retains the best of his family history. What is in your history that could inform your future as consumers crave the comfort of simpler times?

Stepera Storyus
Always telling stories, this little chap understands the power of telling the story consistently and continuously whether in person or by pigeon post! And he tells it so well, you’ll want to stop and listen! What’s your brand story . . . is it clear and consistent and reflected in all media?

If you’d like to hear more about these key trends or think you’d like us to inject a bit of feather power into your brand – give us a chirrup!

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