The history of cake dates back to ancient times and even the name, for those of us in the UK, can be dated back to the 13th Century and is derived from the Norse word of Kaka. It is also the subject of many amusing conversations around what really makes a cake a cake – how many of us have had the ‘is a Jaffa cake a cake or a biscuit conversation’ or wondered what makes a gateau a gateau and not just a cake?
It doesn’t really matter what the true answers may be – because like us all, the answer lies in what you prefer, just as a cake is a personal choice or memory. It may be a treat for yourself, or a memory of a birthday, Easter or holiday that you will always hold close to your heart.
Given the emotional connections we have with these basic concoctions of eggs, sugar, butter and flour (but not always!), it goes without saying that the packaging should be as visual a feast for the eyes as the cake itself. In honour of Mr Green a Boxer friend who has recently completed his final patisserie exam and is the source of many a cake, biscuit or divine macaroon for the Boxers and Boxer-ettes, we give you some of our favourite packaging for cakes and other baked goodies.
Some of the great cake artisans are plugging straight into the customers desire for beautiful treats, ideal for sharing, because after all an indulgence shared is a guilt halved.
The Jaffa Cake – a cake of course because biscuits go soft when old
Bouchon…let them eat bread…because traditionally cakes were more like bread.
Fauchon Paris – the Club Cake.
Fauchon – because sometimes the best packaging is the product itself.
Flour Pot – packaging as a menu board.
Gails Artisan Bakery – beautifully simple.
Gails Artisan Bakery – cuteness in a coffee cup.
Cake in a jar – spoon included!
Pure Bake Shop – clearly delicious.
Your own Café to take home.
Macaroons elevated to jewel-like status.
Mary Pat – artisanal indulgence.
Maison Bertaux – patissiserie confection.
Williams Sonoma – on shelf but equally bakery.