This quality TV ad for booking.com is right on the money!
Made by Wieden + Kennedy, Amsterdam, it throws away the stuffy nature of the usual holiday ad campaigns we are all too familiar with!
Loving this very clever street poster that gives one message for adults and another message for kids.
As a way to get in touch with children who are victims of abuse, the creators of this advertisement found a way to make it so that only children can see their important hidden message.
The ad is also a warning to parents that it’s not okay to hurt kids.