Archives - September 2014

Moving brands closer to customers through design….

Our Chief Creative Officer Paul Castledine and Brian Wagner – the co-founder of our sister company  PTIS – talk to US publication Brand Packaging magazine about propelling brands forward through packaging design. Check out the article here…


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VB Dover Street

On Thursday I was lucky enough to take the time to visit the store opening of Queen Victoria Beckham *formally known as Posh spice.

There was a lot of hype around the opening and the space did not disappoint.

The decor is a mix of graphic minimalism and welcoming touches – think raw polished concrete floors and an abundance of floor-to-ceiling mirrors. All the better for admiring yourself in her full catwalk collection.

Three floors of picturesque mid-Victorian brick and stucco have been opened up internally to create light and a sense of drama. Then for the staircase, it’s a grand one, four meters wide, and unlike some shop stairwells, it positively lures customers upstairs, helped, of course by the Dyptique Feu du Bois candles burning on each step…the devil’s in the detail!

The top holds a giant screen which Beckham promises to transmit pictures from her Instagram account, along with catwalk footage. Clever move, as let’s face it some will go to the store for a piece of Victoria, not her clothing.

All in all and without sounding too over the top it was a beautiful retail experience, a perfect mix of practical use of space, modern technology and of-course chic, all hail Queen V.

photo 3 4 IMG_8252

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There’s nothing we love more…

…than the sight of a new retail store. That’s why our very own Catherine has been pounding the streets of London today, straight to the doors of Victoria Beckham’s new store. Look out for Cath’s photos on here, or check out our Instagram and twitter feeds tomorrow #boxerbranddesign, boxertweets

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Boxer Loves – Tea

Ahhh a lovely cup of tea, there’s nothing more we love more – with a fried egg sandwich, our infamous bacon butties, a biscuit or two or as an afternoon pick me up. Sometimes nothing else will do.

We’ve loved and continue to love ‘oohing’ with Typhoo, the PG chimps, the Tetley folk, the fact that it can help you sleep, bring you karma and align your chakras.

Milk first, milk second or no milk at all, this pantone colour or that – the debate will continue to rage. Rest assured, if you get the colour of someone’s tea wrong it can cause serious upset, for never is the phrase ‘I can’t drink that’ more oft uttered than when it comes to the good old cuppa.

As a subject close to our hearts, we’re paying homage to it this month – from the weird to the wonderful and the downright honest. Pop the kettle on, make a brew and enjoy!


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Instagram fashion week feed

Summer may be over, but Fashion Weeks Spring/Summer 2015 are very much right now.

While it may be hard to get a front row ticket, you can see all the action from the comfort of your couch through Instagram. Between the bloggers, the editors and the online publications running around NYC, London, Milan and Paris, you will have all your bases covered. Here are some of our favourite snaps from the past few weeks.


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A very special visitor…

Over the past 3 months our offices have some very special visitors. Several Harris Hawks have been employed to deter the local pigeons from nesting around outside the building which means that we have had the utter joy of seeing these magnificent birds from NBC on a regular basis. I asked Lee, the owner of Harriet the Harris Hawk to let me photograph her in our little studio and to my utter delight he said yes!

Harriet is a working bird, still used for hunting as well as working on land fill sights, doing demonstrations and pigeon patrol which is why her feathers are a little battered from brushing with trees and obstacles when hunting! These are probably gone now, replaced with some shiny new ones!

It was an absolute pleasure to have the opportunity to be close to these beautiful birds on pretty much a daily basis and to photograph them in a studio a total delight!

Here are a few of my pics of this stunning bird of prey.

Harriet the Harris Hawk


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Rise of the Singletons: interesting fact day.

Some of you may have seen our recent ‘Rise of the Singletons’ white paper in which, we reported IGD’s prediction that the value of the UK convenience sector will grow from £35.6 billion in 2013 to £46.2 billion by 2018.

That’s an undeniable commercial gain for the convenience store. Couple that with figures being reported by ‘Fast Casual’ out of the US, which state that the ‘dine-out’ trade has seen a 20% drop in trade from millennial’s since 2007 and there appears to be quite a significant return to the refrigerator across both sides of the Atlantic.

Given millennial’s have a combined annual spending power of $400 billion in the US and that data within our singleton report shows an increasing desire for this group to buy little and often, there are many opportunities out there for both the convenience and dine-out sectors.

How these sectors plan to respond will be an interesting case of seeing who best uses insights to provide solutions that create customer desire, trust and love as well as real business results.


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Birmingham City of Colours

This weekend the Custard Factory in Birmingham hosted the City of Colour street Art Festival. A veritable feast of creativity seeing over 100 street artists painting every wall in sight, live music, Dj’s, Hip Hop, B-Boy battles, Beat Boxing, Capoeira, Spoken word artists, street food, illustration Battles, Photography & film workshops, Graffitti workshops, BMX Flatland riders and sooooo much more!!! All in all a fabulous weekend! Well worth a wander around Digbeth and the City centre to see the superb works of art still on show!




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Rise of the Singleton: Insight Driven Design – download our free whitepaper & infographic


35% of under 35’s said the best thing about being single was having less responsibility, with 40% of our sample telling us being single was more expensive…Many singles also say it’s a challenge to shop and cook for one.

By 2026, 38% of all households will be single-person occupied; it’s easy to assume that old clichés and single-serve portions are the best way to tap into this market, but what you should really be tapping into is what ‘singledom’ is all about. We call this ‘insight driven design’.

Research undertaken by the Boxer team shows how different demographics have differing attitudes to being single, and how their motivations don’t just concern smaller pack sizes! To find out what other insights we’ve discovered, including factors like convenience and the value of ‘experiences’, have a look at our free infographic. –

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