Archives - December 2014

Boxer Loves Christmas

Christmas is a coming and the goose is getting fat…ahhh, it’s that time of year, when you light the fire/crank up the heating, get the hot chocolate brewing and curl up on the sofa to watch your favourite Christmas movie. Here is a selection of those that are close to our hearts.

From our family to yours, here’s wishing you a happy holiday season


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Boxer Holiday – a message from our Gina in Chi-town

Growing up in Chicago, the tradition at Christmas was, and still is, to go visit the store windows on State Street.

Marshall Field’s was always the hallmark of windows.  Today it is Macy’s (a branding story all its own) and their windows tell the story of Santa’s preparation for the Big Day.

At Boxer, we are storytellers at heart, and use the visual language of design to tell them.  So we took a look at State Street’s windows with a view to finding out what stories were being told in the way we define them: through archetypes.

The story begins with Santa as Sage, pouring over his loads of letters and cataloging who’s naughty and nice with the wisdom that comes from too many years with both sitting on his lap and whispering their gift wishes in his ear.


As Santa begins his deliveries, Santa is Explorer, flying across international icons  the Sphinx, the Opera House, Eiffel Tower, and Big Ben.


Then there’s the Creator story, the elves inventively crafting toys and as creatively wrapping them in the splendor only reserved for Christmas.


Meanwhile, kids everywhere nestle in front of their TV Christmas Eve watching “Miracle on 34th Street” – the story about the “real” Santa for believers young and old.  Here Santa is an Innocent, pure of Christmas spirit and kindness.


In the end, the story of Santa is a Magician story – transforming wishes into gifts and doubters into believers during this Season of goodness and promise. That, our friends, is our wish for you this Holiday, from all of us at Boxer.



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Birmingham-Smart City

We’re immensely proud to call this city our UK home. Friday night was Christmas party night and once again we were filled with love for all that Birmingham has to offer. Over the next month look out for our homage to our hometown-all that made it great, makes it great today and tomorrow.

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A toast to everyone!

Hopefully you saw our previous infographic from our ‘Global Design Frameworks’ series; this week’s instalment is more liquid lunch than dinner, and deals with different cultural attitudes towards drink.
In Hungary your host will be rather offended if you clink their glass after a toast, and do you know where the UK sits in the table of top worldwide drinkers? You might be surprised at the answer!


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