This is our kind of innovation!
Wine that comes in bottles made of compressed recycled cardboard formed in the shape of a standard Bordeaux wine bottle, with a plastic liner. Created in partnership by Ecologic Brands and the Truett-Hurst winery, PaperBoy Wine.
They are 85% lighter than the usual glass wine bottle, and once finished they collapse down so that it can be recycled again. And yes we know that you can recycle glass but glass has a 28% recycling rate compared to paper’s 91% recycling rate. Therefore lowering their carbon footprint by 67%