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Boxer Loves Halloween

The air is chilly and the nights are dark, this must mean one thing  Halloween must be upon us. It is believed the souls of the dead roamed the streets and villages at night. Since not all spirits were thought to be friendly, gifts and treats were left out to appease the evil.

Trick or treat? Personally we are treat kind of people, so this month we are bringing you some freakishly good design to peruse, so sit back, lock the doors and check out these beautifully ghoulish delights.


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Pancake Apes

These are great. Skip to 1.04.

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Opinion: What is ‘good’ packaging?

We’re often asked what ‘good’ packaging is, but ‘good’ can mean many different things. Here Boxer’s very own Brian Wagner talks to us about what ‘good’ packaging looks like to him.

Click here to view the free opinion piece:

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Moving brands closer to customers through design….

Our Chief Creative Officer Paul Castledine and Brian Wagner – the co-founder of our sister company  PTIS – talk to US publication Brand Packaging magazine about propelling brands forward through packaging design. Check out the article here…


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VB Dover Street

On Thursday I was lucky enough to take the time to visit the store opening of Queen Victoria Beckham *formally known as Posh spice.

There was a lot of hype around the opening and the space did not disappoint.

The decor is a mix of graphic minimalism and welcoming touches – think raw polished concrete floors and an abundance of floor-to-ceiling mirrors. All the better for admiring yourself in her full catwalk collection.

Three floors of picturesque mid-Victorian brick and stucco have been opened up internally to create light and a sense of drama. Then for the staircase, it’s a grand one, four meters wide, and unlike some shop stairwells, it positively lures customers upstairs, helped, of course by the Dyptique Feu du Bois candles burning on each step…the devil’s in the detail!

The top holds a giant screen which Beckham promises to transmit pictures from her Instagram account, along with catwalk footage. Clever move, as let’s face it some will go to the store for a piece of Victoria, not her clothing.

All in all and without sounding too over the top it was a beautiful retail experience, a perfect mix of practical use of space, modern technology and of-course chic, all hail Queen V.

photo 3 4 IMG_8252

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Boxer loves

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