Moving brands closer to customers through design….

Our Chief Creative Officer Paul Castledine and Brian Wagner – the co-founder of our sister company  PTIS – talk to US publication Brand Packaging magazine about propelling brands forward through packaging design. Check out the article here…

BrandPackaging-Article-LARGE

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VB Dover Street

On Thursday I was lucky enough to take the time to visit the store opening of Queen Victoria Beckham *formally known as Posh spice.

There was a lot of hype around the opening and the space did not disappoint.

The decor is a mix of graphic minimalism and welcoming touches – think raw polished concrete floors and an abundance of floor-to-ceiling mirrors. All the better for admiring yourself in her full catwalk collection.

Three floors of picturesque mid-Victorian brick and stucco have been opened up internally to create light and a sense of drama. Then for the staircase, it’s a grand one, four meters wide, and unlike some shop stairwells, it positively lures customers upstairs, helped, of course by the Dyptique Feu du Bois candles burning on each step…the devil’s in the detail!

The top holds a giant screen which Beckham promises to transmit pictures from her Instagram account, along with catwalk footage. Clever move, as let’s face it some will go to the store for a piece of Victoria, not her clothing.

All in all and without sounding too over the top it was a beautiful retail experience, a perfect mix of practical use of space, modern technology and of-course chic, all hail Queen V.

photo 3 4 IMG_8252

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There’s nothing we love more…

…than the sight of a new retail store. That’s why our very own Catherine has been pounding the streets of London today, straight to the doors of Victoria Beckham’s new store. Look out for Cath’s photos on here, or check out our Instagram and twitter feeds tomorrow #boxerbranddesign, boxertweets

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Boxer Loves – Tea

Ahhh a lovely cup of tea, there’s nothing more we love more – with a fried egg sandwich, our infamous bacon butties, a biscuit or two or as an afternoon pick me up. Sometimes nothing else will do.

We’ve loved and continue to love ‘oohing’ with Typhoo, the PG chimps, the Tetley folk, the fact that it can help you sleep, bring you karma and align your chakras.

Milk first, milk second or no milk at all, this pantone colour or that – the debate will continue to rage. Rest assured, if you get the colour of someone’s tea wrong it can cause serious upset, for never is the phrase ‘I can’t drink that’ more oft uttered than when it comes to the good old cuppa.

As a subject close to our hearts, we’re paying homage to it this month – from the weird to the wonderful and the downright honest. Pop the kettle on, make a brew and enjoy!

 

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Instagram fashion week feed

Summer may be over, but Fashion Weeks Spring/Summer 2015 are very much right now.

While it may be hard to get a front row ticket, you can see all the action from the comfort of your couch through Instagram. Between the bloggers, the editors and the online publications running around NYC, London, Milan and Paris, you will have all your bases covered. Here are some of our favourite snaps from the past few weeks.

Insta_Fashion_Week

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A very special visitor…

Over the past 3 months our offices have some very special visitors. Several Harris Hawks have been employed to deter the local pigeons from nesting around outside the building which means that we have had the utter joy of seeing these magnificent birds from NBC on a regular basis. I asked Lee, the owner of Harriet the Harris Hawk to let me photograph her in our little studio and to my utter delight he said yes!

Harriet is a working bird, still used for hunting as well as working on land fill sights, doing demonstrations and pigeon patrol which is why her feathers are a little battered from brushing with trees and obstacles when hunting! These are probably gone now, replaced with some shiny new ones!

It was an absolute pleasure to have the opportunity to be close to these beautiful birds on pretty much a daily basis and to photograph them in a studio a total delight!

Here are a few of my pics of this stunning bird of prey.

Harriet the Harris Hawk

 

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Boxer loves

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Mail: sayhello@boxercreative.co.uk

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Offices

Our sun rises in Birmingham and sets in Chicago; providing our clients with 16 hours of seamless delivery every day. Helping to reduce timelines and ensuring that we're always on hand to help when you need us.

Birmingham UK
Fort Dunlop, Unit 201,
Fort Parkway,
Birmingham, B24 9FD. England
Tel. +44 (0)121 384 9001
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Chicago USA
55 West Monroe Street,
Suite 1500,
Chicago, IL 60603. USA
Tel. +1 (312) 614 4748
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