Pancake Apes

These are great. Skip to 1.04.

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Opinion: What is ‘good’ packaging?

We’re often asked what ‘good’ packaging is, but ‘good’ can mean many different things. Here Boxer’s very own Brian Wagner talks to us about what ‘good’ packaging looks like to him.

Click here to view the free opinion piece:

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Moving brands closer to customers through design….

Our Chief Creative Officer Paul Castledine and Brian Wagner – the co-founder of our sister company  PTIS – talk to US publication Brand Packaging magazine about propelling brands forward through packaging design. Check out the article here…


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VB Dover Street

On Thursday I was lucky enough to take the time to visit the store opening of Queen Victoria Beckham *formally known as Posh spice.

There was a lot of hype around the opening and the space did not disappoint.

The decor is a mix of graphic minimalism and welcoming touches – think raw polished concrete floors and an abundance of floor-to-ceiling mirrors. All the better for admiring yourself in her full catwalk collection.

Three floors of picturesque mid-Victorian brick and stucco have been opened up internally to create light and a sense of drama. Then for the staircase, it’s a grand one, four meters wide, and unlike some shop stairwells, it positively lures customers upstairs, helped, of course by the Dyptique Feu du Bois candles burning on each step…the devil’s in the detail!

The top holds a giant screen which Beckham promises to transmit pictures from her Instagram account, along with catwalk footage. Clever move, as let’s face it some will go to the store for a piece of Victoria, not her clothing.

All in all and without sounding too over the top it was a beautiful retail experience, a perfect mix of practical use of space, modern technology and of-course chic, all hail Queen V.

photo 3 4 IMG_8252

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There’s nothing we love more…

…than the sight of a new retail store. That’s why our very own Catherine has been pounding the streets of London today, straight to the doors of Victoria Beckham’s new store. Look out for Cath’s photos on here, or check out our Instagram and twitter feeds tomorrow #boxerbranddesign, boxertweets

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Boxer Loves – Tea

Ahhh a lovely cup of tea, there’s nothing more we love more – with a fried egg sandwich, our infamous bacon butties, a biscuit or two or as an afternoon pick me up. Sometimes nothing else will do.

We’ve loved and continue to love ‘oohing’ with Typhoo, the PG chimps, the Tetley folk, the fact that it can help you sleep, bring you karma and align your chakras.

Milk first, milk second or no milk at all, this pantone colour or that – the debate will continue to rage. Rest assured, if you get the colour of someone’s tea wrong it can cause serious upset, for never is the phrase ‘I can’t drink that’ more oft uttered than when it comes to the good old cuppa.

As a subject close to our hearts, we’re paying homage to it this month – from the weird to the wonderful and the downright honest. Pop the kettle on, make a brew and enjoy!


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Boxer loves

Subscribe to 'Boxer Loves'. We love what we see out there and we’d love to share it with you; from genius innovation to the weird and wonderful.

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Subscribe to ‘Boxer Loves’. We love what we see out there and we’d love to share it with you; from genius innovation to the weird and wonderful.

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