2015, so shiny and new, but if you’re anything like us, the post booze fest that is New Years day and the cause of those ‘new year, new me’ resolutions are fast becoming a dim and distant memory. Yes, the traffic and the rain are the prime movers and shakers in giving us permission to wriggle out of those promises we made to ourselves. It is however, good to know that we’re not alone and can stand tall in the knowledge that this week (typically) sees most resolutions dropped like the proverbial hotcake.
If like us, you are/were practicing a dry January, a 5-2 miracle weight loss programme, taking a ‘no pain, no gain’ philosophy, you may be interested to hear that out of the total 30% of respondents to the YouGov/The Times New Years Day survey who said they were planning to make a resolution; 51% said they planned more exercise. 47% say losing weight is top of their agenda, while 41% just want to improve their diet.
Sugar – the undoubted villain of the piece is still a much debated subject and our very own Wendy Lanchin explains why she thinks regulations are likely to get tougher sooner than many may think in her thought piece ‘Is Sugar the new tobacco?’
As our grand finale in the ‘Global Design Frameworks’ series we’re looking at worldwide trends in soft drink consumption. As a taster…
Did you know in Spain 60% of beer purchasers actually bought non-alcoholic beer in 2013? And that in India soft drinks are generally sold for their effects rather than for hydration, touting claims of increased brain power and immunity?
Christmas is a coming and the goose is getting fat…ahhh, it’s that time of year, when you light the fire/crank up the heating, get the hot chocolate brewing and curl up on the sofa to watch your favourite Christmas movie. Here is a selection of those that are close to our hearts.
From our family to yours, here’s wishing you a happy holiday season
Growing up in Chicago, the tradition at Christmas was, and still is, to go visit the store windows on State Street.
Marshall Field’s was always the hallmark of windows. Today it is Macy’s (a branding story all its own) and their windows tell the story of Santa’s preparation for the Big Day.
At Boxer, we are storytellers at heart, and use the visual language of design to tell them. So we took a look at State Street’s windows with a view to finding out what stories were being told in the way we define them: through archetypes.
The story begins with Santa as Sage, pouring over his loads of letters and cataloging who’s naughty and nice with the wisdom that comes from too many years with both sitting on his lap and whispering their gift wishes in his ear.
As Santa begins his deliveries, Santa is Explorer, flying across international icons the Sphinx, the Opera House, Eiffel Tower, and Big Ben.
Then there’s the Creator story, the elves inventively crafting toys and as creatively wrapping them in the splendor only reserved for Christmas.
Meanwhile, kids everywhere nestle in front of their TV Christmas Eve watching “Miracle on 34th Street” – the story about the “real” Santa for believers young and old. Here Santa is an Innocent, pure of Christmas spirit and kindness.
In the end, the story of Santa is a Magician story – transforming wishes into gifts and doubters into believers during this Season of goodness and promise. That, our friends, is our wish for you this Holiday, from all of us at Boxer.