Category - Boxer News

A grand opening in Birmingham

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We headed over to the he highly anticipated opening of Grand Central Birmingham yesterday to see what all the fuss is about. We were 2 of around 54,000 people who had flocked to the grand opening.

The building itself is absolutely beautiful. It has taken over 5 years to construct and has cost around £150 million. It truly is a new landmark building for Birmingham. With the stunning stainless steel facade wrapping around the entire building and the amazing new roof floods the atrium space with natural light. It is the largest covered space in the whole of the city centre, and is as high as eight double decker buses!

We were spoilt for choice for shops and restaurants to explore, as there are more than 60 housed underneath the beautiful glass roof. From the long anticipated opening of John Lewis to Cath Kidson. If you are peckish whilst waiting for your train you are spoilt for choice from Cocomacs, who specialise in providing a mouthwatering range of freshly baked coconut macaroons to include traditional, Belgian milk, dark and white chocolate to Pho restaurant who are a family-run, authentic Vietnamese street food restaurant specialising in pho noodle soup – the national dish of Vietnam. To name just 2.

There was a true buzz of excitement and we completely forgot that we were at a train station.

This is a massive boost to the local economy and the redevelopment is a key project for the city, stimulating economic growth, it has also provided one of the best-connected retail spaces in the country. It is now a light and airy travel retail destination that you would want to spend time in rather than a dark concrete expanse of a train station with a dreary array of shops sprinkled in.

And to top it all off they even have prosecco on tap!!

 

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Saving the planet whilst drinking wine?

This is our kind of innovation!

Wine that comes in bottles made of compressed recycled cardboard formed in the shape of a standard Bordeaux wine bottle, with a plastic liner. Created in partnership by Ecologic Brands and the Truett-Hurst winery, PaperBoy Wine.

They are 85% lighter than the usual glass wine bottle, and once finished they collapse down so that it can be recycled again. And yes we know that you can recycle glass but glass has a 28% recycling rate compared to paper’s 91% recycling rate. Therefore lowering their carbon footprint by 67%

Bottoms up!

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Oh so pretty!

Loving these cute beauty boxes that seem to be cropping up everywhere, they have been around for a little while but still so pretty. Glossybox and birchbox are both beauty box businesses that send miniatures to customers which are neatly packaged in the company’s namesake cardboard boxes.

Glossybox is a beauty treat, you pay a monthly subscription and get a beautiful wrapped parcel sent to your doorstep with 5 surprise beauty products.

Beauty, like packaging is about emotion, discovery and inspiration. Glossybox strive to create a special beauty experience that enhances all these elements for you, they also commission illustrators and fashion houses to create beautiful designs for limited edition boxes which you can keep for all your bits and pieces after… Perfect!

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We love craft!

Morris kitchen is a Brooklyn based company that began with a simple idea to create and share food. They produce some outstanding cocktail mixers and syrups for the home mixologist as well as high end bars and restaurants. But its what the products come in that we have fallen in love with.

The kraft box, with intricate, delicate and beautifully illustrated fruits and vegetables, the clean sophisticated type in black and white with a pop of colour just makes us smile.

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Boxer loves…

New beginnings.

Spring has well and truly sprung and with it comes new beginnings. For boxer, our new beginning starts with a move to Birmingham City Centre to energise and fuel our creativity. 

This season brings a world of possibilities and excites all of the senses.

What puts the spring in your step and what makes you think positively about new possibilities and the future?

Boxer loves...new beginnings

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My kind of innovation

Being Friday and the fact its nearly time to open the beer (or wine) fridge I thought I would share this little piece of genius design with you all.

An Amsterdam agency have created a new structural packaging design that attempts to take on the negative image of wine in pouches. It is a truly innovative design that cleverly and elegantly reinterprets the classic ‘Bordeaux’ bottle by means of an intriguing play of solid areas and empty spaces, emphasized by the contrasting opaque and gloss surfaces of the materials used.

I will drink to that!

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A taste of the exotic

We have done it again, we have won a Graphic Design USA Award for our work with Arteasan.

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Arteasan was born from the insight of no sacrifices, providing a ready-to-drink beverage alternative, both tasty and healthy — good for you, and for you to feel good about, given its naturally healthy source of ingredients.

Positioned as “Exotic Refreshment,” the Boxer named Arteasan brand of tea-based soft drinks are infused with fruits and botanicals for holistic benefits of a healthy body, mind and spirit.

In its name, Arteasan’s play on “artisan” tells a story of creative craft and selective sourcing in concocting this uniquely experiential beverage.

Our Story: Crafting a Brand

With a holistic product concept in hand, Boxer created an equally holistic brand concept – from naming to design. All set out to embody the romance of the archetypical explorer in search of a balanced life through discovering new experiences (in products and in life) with a purposeful passion for the journey itself.

Each variety of Arteasan offers functional benefits derived from their individual fruit and botanical blends for optimal wellness.

We looked at creating every detail by telling the Arteasan story, creating brand DNA and organising design elements through a brand bloodline.

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No more queuing?

Loving this new Starbucks store.

They have launched a new express format store in the heart of Wall Street New York. You are greeted at one of the multiple mobile sales points by a Starbucks partner who then takes your order using a handheld device. There aim is to reduce waiting time, catering for busy New Yorkers. Make mine a skinny latte please.

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Tea time redefined

We are delighted to announce that we have won a Graphic Design USA Award for our work with Serenitea.

Serenitea is a small tea café in a historic village, struggling to find a brand voice in defining the tea experience for Americans, who consider tea a rather fussy, time-consuming affair in a culture of “can do” rather than “relax.

Tea House for Everyday Escape.

Besides describing this unique venue, the story of a tea house for everyday escape, made tea an inviting and unapologetically approachable indulgence to tap into the culture that values de-stressing and self-care as much as its on-the-go sensibility.

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To bring this to life, Boxer recommended a fresh green color palette to clearly differentiate Serenitea from the browns and bold colors that suggest a more frenetic, caffeinated coffee house experience, while bringing a sense of homey serenity to the environment with thoughtful touches like framed tea poster art, as well as a tea “gallery” of cups and tea pots at the back of the restaurant to provide visual interest with diners and even more importantly, a line of vision from the street to invite curious gawkers in.

Boxer expressed this brand story in a new identity including a logo, retail environment, business cards, menu, hang tags, and packaging for Serenitea’s custom tea blend.

Since the rebrand, business is having trouble keeping up with demand. The Serenitea blend sold out in one week, and the venue is getting traffic-driving media attention.

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Boxer have moved…

We have moved right into the heart of bustling Birmingham. Creative brand design can now be found at: 2 Snow Hill, Birmingham B4 6GA

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St Patrick’s day in the eyes of a Chicagoan

A brand story 

“Top of mind” brand associations of St. Patrick’s Day seem to revolve around drinking and at least in Chicago, a dyed river green.

As lovers of brand stories at Boxer, St. Patrick’s Day, as a brand, gave us pause to really consider St. Patrick’s Day outside of the confines of green beer and intoxication – what amounts to a Jester brand story, with perhaps a little Outlaw depending on the level of the inebriate.  Even some Irish brand icons, like the leprechaun, fit this playful spirit.

But for a holiday named after a saint, Jester really didn’t seem to capture it all. Wasn’t there more brand story to tell?

We started with the name. Patrick was an Englishman named Maewyn, a name we can be thankful fell out of favor between his birth circa 380 and 2015.  As the story goes, as a youth he was kidnapped, and sent to Ireland as a slave herding sheep.  He escaped back to England, became a priest and returned to Ireland.  He was named Patricius upon ordination which, translated from Latin, is our familiar Patrick.

The Irish are known for their gifts of storytelling and that’s apparent in many of the legends of St. Patrick, like his driving all snakes out of Ireland by beating a drum (either a response to St. Patrick’s poor percussion talents, or I would guess they left due to lack of food, like many of the those who emigrated to America when my relatives did).  Legend also has it that that sun did not set for twelve days and nights after Patrick died on March 17.

Blarney or not, these legends certainly cast St. Patrick, and the day that honors him, as part of a larger brand story–an Explorer conquering new lands with the derring-do of a Hero rescuing the Irish people from snakes and the temptations they likely represented.

And of course, like most of you, my part-Irish roots will beckon on March 17th with a nip of Jameson.  After all, St. Patrick’s Day, will always mostly be, a Jester brand.  But don’t forget to toast the real brand story of this holiday–the Hero St. Patrick really was. Sláinte!

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Are you set to embark into new market territory, but at a loss when it comes to that elusive starting point?

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Boxer loves getting through January

Statistically, January is the most depressing month of the year, with the last couple of weeks being the worst.

Well, we’ve nearly made it through dry January, almost completed the ‘Lost’ boxset (we know, we know!) and although our tummies may not be as flat as we hoped, we’re quite comfortable in pin pointing that small hiccup on the fact that the choc selection box was a gift and it’s rude to refuse a gift right? Okay, so while we may have failed a resolution or two, we say chin up people! It’s nearly pay day and we’re sure we’ve just seen a ray of sunshine forcing its way through the snow clouds/rain clouds/grey clouds and in order to celebrate we bring you Boxer Loves – the things that have made us smile this month. Onwards to February – it’ll soon be Easter before we know it….

 

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Just give me the chips!

2015, so shiny and new, but if you’re anything like us, the post booze fest that is New Years day and the cause of those ‘new year, new me’ resolutions are fast becoming a dim and distant memory. Yes, the traffic and the rain are the prime movers and shakers in giving us permission to wriggle out of those promises we made to ourselves. It is however, good to know that we’re not alone and can stand tall in the knowledge that this week (typically) sees most resolutions dropped like the proverbial hotcake.

If like us, you are/were practicing a dry January, a 5-2 miracle weight loss programme, taking a ‘no pain, no gain’ philosophy, you may be interested to hear that out of the total 30% of respondents to the YouGov/The Times New Years Day survey who said they were planning to make a resolution; 51% said they planned more exercise. 47% say losing weight is top of their agenda, while 41% just want to improve their diet.

Sugar – the undoubted villain of the piece is still a much debated subject and our very own Wendy Lanchin explains why she thinks regulations are likely to get tougher sooner than many may think in her thought piece ‘Is Sugar the new tobacco?’

 

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Boxer Loves Christmas

Christmas is a coming and the goose is getting fat…ahhh, it’s that time of year, when you light the fire/crank up the heating, get the hot chocolate brewing and curl up on the sofa to watch your favourite Christmas movie. Here is a selection of those that are close to our hearts.

From our family to yours, here’s wishing you a happy holiday season

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Boxer Holiday – a message from our Gina in Chi-town

Growing up in Chicago, the tradition at Christmas was, and still is, to go visit the store windows on State Street.

Marshall Field’s was always the hallmark of windows.  Today it is Macy’s (a branding story all its own) and their windows tell the story of Santa’s preparation for the Big Day.

At Boxer, we are storytellers at heart, and use the visual language of design to tell them.  So we took a look at State Street’s windows with a view to finding out what stories were being told in the way we define them: through archetypes.

The story begins with Santa as Sage, pouring over his loads of letters and cataloging who’s naughty and nice with the wisdom that comes from too many years with both sitting on his lap and whispering their gift wishes in his ear.

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As Santa begins his deliveries, Santa is Explorer, flying across international icons  the Sphinx, the Opera House, Eiffel Tower, and Big Ben.

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Then there’s the Creator story, the elves inventively crafting toys and as creatively wrapping them in the splendor only reserved for Christmas.

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Meanwhile, kids everywhere nestle in front of their TV Christmas Eve watching “Miracle on 34th Street” – the story about the “real” Santa for believers young and old.  Here Santa is an Innocent, pure of Christmas spirit and kindness.

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In the end, the story of Santa is a Magician story – transforming wishes into gifts and doubters into believers during this Season of goodness and promise. That, our friends, is our wish for you this Holiday, from all of us at Boxer.

 

 

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Birmingham-Smart City

We’re immensely proud to call this city our UK home. Friday night was Christmas party night and once again we were filled with love for all that Birmingham has to offer. Over the next month look out for our homage to our hometown-all that made it great, makes it great today and tomorrow.

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A toast to everyone!

Hopefully you saw our previous infographic from our ‘Global Design Frameworks’ series; this week’s instalment is more liquid lunch than dinner, and deals with different cultural attitudes towards drink.
In Hungary your host will be rather offended if you clink their glass after a toast, and do you know where the UK sits in the table of top worldwide drinkers? You might be surprised at the answer!

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An Englishman’s Impression of ‘Brand’ Thanksgiving

Boxer asked its British Managing Partner, Mark Watson, who spent 11 years living in the U.S. and celebrating as many Thanksgivings here, what his impressions of an American Thanksgiving were and if it lived up to his brand expectations. Here’s his story.

Ahhh. Thanksgiving, the most wholesome and least commercial ‘Holiday’ of the year… until it’s over.

Pitching up in the Midwest in 1998, as the latest in a long line of European settlers – starting in 1492 and maybe before, if you are Norse – of all the Holidays in America, it was Thanksgiving that struck me as the most warming. As the years passed and I looked for cracks in its veneer, what surprised me more was that I didn’t find them.

With the growing prevalence of ‘Hallmark Holidays’ – yes, National Administrative Professional Appreciation day is a real thing – and the mass commercialisation of Valentine’s Day…Easter… Halloween… The Festive Holidays … I was expecting more of the same from the last Thursday in November.

But each of my Thanksgiving Days touched me the same way. Everything from the use of pumpkin pie created from carving left-overs at Halloween, to the (literally) hand-made Turkey crafts by the kids.

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The never ending varieties of mashed potato, and the annual emergence of yam (sweet potato) as the vegetable-du-jour made sure this day was a special day for all the right reasons. Creativity over commercialism. Community over companies.

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A time to focus on the family and friends gathered around a feasting table, with nothing to share but hearty food and undistracted company.  Of course there is the traditional (American) football games to consider, but even these feel part of the occasion rather than a diversion from it.

As I describe it to my British brethren, imagine Christmas without the pressure of the presents.  Even the kids are fine with it.

However, Thanksgiving (Thurs)Day is all too swiftly followed by Black Friday, a frenzy of shopping, sales and spending to smash the calm of the day before. Over the years, the opening hours have gotten earlier and earlier, to the point that stores’ doors bursting open at midnight had become the norm. But this year, the sanctity of a shopping free Holiday has been broken with many of the big name stores opening at 5pm on Thanksgiving Day itself. Whilst already a self confessed traditionalist at heart, I am still left a little empty by this and the feeling that a special day, a special Holiday, is in danger of become just another frantic Thursday.

So at this most wholesome time of year, from the Boxer family table to yours, we hope you savour the time to enjoy the family, the feast and even the football…but leave frantic for another day.  

Happy Thanksgiving.

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Boxer Loves Holiday Travel

It’s that time of year again. As the holiday season approaches and we all prepare for travelling to see loved ones near and far see our collection of beautiful vintage travel posters, which were produced to encourage people near and far to visit destinations all over the world.

Wherever you’re travelling this year, we wish you seamless travels and a happy holiday season.

Boxer Loves Holiday Travel

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New John Lewis Christmas Advert..

Check out this year’s John Lewis’s Christmas advert… better than last years we think!

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Are you holistic?…

Do you work holistically? Find out by taking our quiz http://bit.ly/1BIED6d . Let us know your results.

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Boxer Loves Halloween

The air is chilly and the nights are dark, this must mean one thing  Halloween must be upon us. It is believed the souls of the dead roamed the streets and villages at night. Since not all spirits were thought to be friendly, gifts and treats were left out to appease the evil.

Trick or treat? Personally we are treat kind of people, so this month we are bringing you some freakishly good design to peruse, so sit back, lock the doors and check out these beautifully ghoulish delights.

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Moving brands closer to customers through design….

Our Chief Creative Officer Paul Castledine and Brian Wagner – the co-founder of our sister company  PTIS – talk to US publication Brand Packaging magazine about propelling brands forward through packaging design. Check out the article here…

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VB Dover Street

On Thursday I was lucky enough to take the time to visit the store opening of Queen Victoria Beckham *formally known as Posh spice.

There was a lot of hype around the opening and the space did not disappoint.

The decor is a mix of graphic minimalism and welcoming touches – think raw polished concrete floors and an abundance of floor-to-ceiling mirrors. All the better for admiring yourself in her full catwalk collection.

Three floors of picturesque mid-Victorian brick and stucco have been opened up internally to create light and a sense of drama. Then for the staircase, it’s a grand one, four meters wide, and unlike some shop stairwells, it positively lures customers upstairs, helped, of course by the Dyptique Feu du Bois candles burning on each step…the devil’s in the detail!

The top holds a giant screen which Beckham promises to transmit pictures from her Instagram account, along with catwalk footage. Clever move, as let’s face it some will go to the store for a piece of Victoria, not her clothing.

All in all and without sounding too over the top it was a beautiful retail experience, a perfect mix of practical use of space, modern technology and of-course chic, all hail Queen V.

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There’s nothing we love more…

…than the sight of a new retail store. That’s why our very own Catherine has been pounding the streets of London today, straight to the doors of Victoria Beckham’s new store. Look out for Cath’s photos on here, or check out our Instagram and twitter feeds tomorrow #boxerbranddesign, boxertweets

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Rise of the Singletons: interesting fact day.

Some of you may have seen our recent ‘Rise of the Singletons’ white paper in which, we reported IGD’s prediction that the value of the UK convenience sector will grow from £35.6 billion in 2013 to £46.2 billion by 2018.

That’s an undeniable commercial gain for the convenience store. Couple that with figures being reported by ‘Fast Casual’ out of the US, which state that the ‘dine-out’ trade has seen a 20% drop in trade from millennial’s since 2007 and there appears to be quite a significant return to the refrigerator across both sides of the Atlantic.

Given millennial’s have a combined annual spending power of $400 billion in the US and that data within our singleton report shows an increasing desire for this group to buy little and often, there are many opportunities out there for both the convenience and dine-out sectors.

How these sectors plan to respond will be an interesting case of seeing who best uses insights to provide solutions that create customer desire, trust and love as well as real business results.

 

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Natures Ingredients Lists

What if natural foods had to have ingredient labels? Aspartic Acid, Sulfur… Fresh Air.

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5,000 ice sculptures placed on city steps in moving World War 1 commemoration

The unusual art installation in Birmingham’s Chamberlain Square saw 5,000 sculptures placed on a flight of steps and left to melt in the sunshine.

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An army of 5,000 ice sculptures slowly melting in the sunshine brought home to Birmingham the sacrifices so many were forced to endure in World War I.

Thousands gathered from across the world for their chance to place a frozen figure in memory of the men and women – not just soldiers – whose lives were taken during the conflict on the steps in Chamberlain Square.

With tears in their eyes, some decorated their sculptures with flowers and ribbons in memory of relatives who died in the trenches and at home.

The sculptures may have melted, but the memories of the poignant display will stay with the descendants forever.

Dark clouds and torrential rain had threatened to dominate yesterday’s event to mark the 100 years since the start of WWI.

But as soon as the first of the detailed sculptures were sat on the steps the blue skies and sunshine returned.

One of the first to place a carving was Pam Brooking whose great grandfather John Osborne Walford fought in the war with the 8th Batallion Worcester Regiment.

Read more here

 

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Boxer Loves – Summer Vacation

Windows down, on the road/plane/train and near empty offices all around, it must be Summer Vacation season. Here’s what we’ve been loving this month when dreaming of our weeks off and visit our facebook page to listen to what’s been the soundtrack of our Summer.

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Boxer Loves le Tour de France

Who could fail to admire those taking part in the Tour de France? It’s an even more amazing feat when you consider the 2013 course is equivalent to you or I climbing Ben Nevis, Scafell Pike, Snowdon, Mount Blanc, Kilimanjaro and Everest, or cycling from London to Cairo in just 21 days (that’s 3,500kms fact fans). In homage to this and our very own Mark, Alex and Kevin; who will be taking part in the London to Brighton night cycle ride for the British Heart Foundation on 12th July, we wanted to share with you the art of cycling. It amazed us that so much creativity is attached to this sport and we got a little carried away….so as well as this edition of Boxer Loves, check out our Pinterest page for more: http://www.pinterest.com/boxerdesign/boxer-loves-tour-de-france/ and feel free to add your own.

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Boxer Loves
the World Cup

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Global Voice, Local Accent: the significance of colour

Boxer’s approach is to help brands communicate with a “global voice, local accent” and this expertise is captured in this taster, looking at some fascinating examples of the cultural significance of colour, which should help brands to avoid some of the more common design pitfalls.

To learn more about Boxer’s experience in navigating global cultural nuance, not only in colour, but also for example in animals, gestures or even body parts please do drop us a note at sayhello@boxerbranddesign.com

Alternatively, if we can help you with a piece of bespoke thinking around your specific challenges – with your brand, your category or your territories – we would be delighted to chat. The kettle is always on!

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Boxer Loves Summer

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Did you see our 2013 christmas video?

Yeah I know, we sure are a good looking bunch!!!

Click on the pic to go to the video…

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A fond farewell to our lovely Jo T….. Off to have a little un’

Best of luck with your maternity Jo …we’ll miss you loads x

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Annual BIAD School of Visual Communication Awards show.

Our very own Paul Castledine was sponsor and judge for the Brand Design category at this years BIAD School of Visual Communication Awards show.
The competition was strong but two young talented designers ( Olly Sorsby & Daniel Cooper ) walked away with the top prize after a few wise words from Mr C.

This year the awards were named after Vaughan Oliver who also gave a very inspiring speech to all the young talent about to embark on their journey into the ‘real world’ of industry.

An interesting evening of awards. Having seen some of the talent picking up awards it bodes well for the future of our creative industry.

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Boxer.. all out

A well deserved night out for all the team, enjoyed by all, today facing the fallout.. but at least we got to meet some ninja turtles!

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Margaret Thatcher: the Marmite PM, a nation divided

BBH has created a tactical ad to to promote this Saturday’s Guardian coverage of the Thatcher legacy. The ad is to promote cartoonist Posy Simmond’s take on Thatcher’s life in the newspaper. Found here..

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Boxer & Havi colaboration win Starpack packaging awards

Yesterday me and Steve (from Havi) had the great pleasure of representing Boxer to pick up an award from Starpack. The Starpack Industry Awards scheme is now in its 53rd year and is the UK’s premier annual awards scheme recognising innovation in packaging design and technology.

Boxer and Havi colaborated on the McDonald’s Sharing Box for Europe, designing the package from the ground up – Havi handling the structural & technical design and Boxer with the branding & graphics.

The packaging picked up two awards; ‘Award of Excellence’ for the Food category & ‘Highly Commended’ for the Structural Design category.
Here are the judges’ comments:
“Simple with terrific stand out design. Easy to assemble at point of use, innovative design incorporating iconic brand images. Sound packaging for a fast food outlet – new concept. Good design innovation with practicality. Innovative design – eye-catching and easy to erect in restaurant. Good for disposal and recycling.”
“Simple graphics/use of colour delivered an intriguing packing concept. Sound functionality and easy access to products. Lovely design. Could indeed be iconic. Simple to assemble and clever use of 3D to create the handle.”

Checkout the Starpack website to see the other industry and student winners.

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We were Weber fans before…

we started working with the team there but now we’re BBQ obsessed. Check out our new Accessories and Original packaging at a garden centre or department store near you.

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Long and lazy Summer days..

…are tailor made for Ribena. Loving seeing the full range of Boxer designed tetra packaging on the shelves, our thanks to GSK for giving us such a fantastic brief to work to :)

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Cherish Craft

A very happy Valentine’s Day to all our fellow lovers of craft!

The love of craft in its many forms is at the heart of all things Boxer,
so what better time to share the love?

So sit back, cherish a few quiet moments, and enjoy!

Happy Valentine’s Day.

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Trend Twitching for 2012 – Spotting the high flyers, their habits and how to follow them.

The Boxer binoculars have been out again – searching the tree tops and beyond for those high flying consumer trends! And here is our first “trend twitching” publication of 2012. Our little feathered friends below are not just beautiful, they bring to life some key consumer behaviours too.

Pluma Connecticus
This community focused bird is a great role model for being true to your values – could your brand be doing more to live all its values in all that it says and does to build a deeper consumer connections?

Accipter Experius
Always grabbing the next new experience, this party bird is always searching for new ways to wring great new adventures from life – what’s the next adventure you are going to create to turn your consumers into brand fans in the analog world?

Domesticus Heritigus
A bird with a huge respect for its past and its heritage – he always retains the best of his family history. What is in your history that could inform your future as consumers crave the comfort of simpler times?

Stepera Storyus
Always telling stories, this little chap understands the power of telling the story consistently and continuously whether in person or by pigeon post! And he tells it so well, you’ll want to stop and listen! What’s your brand story . . . is it clear and consistent and reflected in all media?

If you’d like to hear more about these key trends or think you’d like us to inject a bit of feather power into your brand – give us a chirrup!

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Boxer Wins Award!

It’s another win for Boxer!

For the third year running, Boxer has been named a recipient of the 2012 DBA Effectiveness Award, this one for the 1955 Burger in Europe. While the award of gold, silver or bronze as of yet, hasn’t been announced, simply being on the shortlist for such a prestigious award has an honor all its own.

By taking the look and feel of the Global Quality Packaging (developed for McDonald’s by Boxer in 2008) and combining it with the look and feel of the 1950s (when McDonald’s opened their first restaurant), Boxer created a brand story that translated into a coherent voice that helped drive sales across European markets.

Vincent Mesnage of McDonald’s Europe knows why Boxer received this award:

“The 1955 burger is the most successful premium burger that McDonald’s has ever launched in Germany and this really has been driven by the brand storytelling and packaging group identity”

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Happy Flappers

Last Thursday we had our Christmas Party, a time to celebrate our hard work from the past year. Share a few drinks with the great bunch of people we work with, and generally end up making a fool of ourselves. This year we went to an organised event at Edgbaston cricket ground. A 30s theme of Putting on the Glitz had been set and we prepared ourselves for an evening of fun. Whilst enjoying our meal there were 2 competitions set, the first making a chandelier out of balloons, which being a creative bunch, of course we won. The second was a Charleston dance competition, and this was the time for 2 of our leaders to shine. Step up Angelique Green and Paul Castledine and as you will see from the video they did us proud. They won hands down, as voted for by the audience, and there we had a boxer whitewash. We rock!!

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Boxer Christmas Movie Quiz 2010

Here is the Boxer 2010 Christmas greeting card in the form of a movie quiz…

Click on the link to see the film or leave us your score and how you got on below.

We hope you enjoyed watching our Boxer Christmas Movie Quiz?
Let us know how you got on by leaving a message below.
Wishing you a very Happy Christmas and a wonderful New Year.

Boxer Christmas Movie Quiz

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Boxer 16th in Design Week Top 100


We have received some very good news in the Boxer office today. The Design Week Top 100 List was published and it seems we have done very well indeed.

Our meteoric rise has seen us climb 21 places to 16th in the list. Can I get a “whoop whoop?” Or perhaps an “AWOOGA!”. What ever your preference, this is good times all round for the Boxer collective. It certainly feels good to be sixteen again.

And yes, that is a cheeky bit of evening sunshine coming through on to our Soak it Up board.

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Boxer Web Site Update

We have just launched a new and improved website for ourselves. We have included more work and some new snippets about the way we work and our culture. Hope you like it.

Check it out here…

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Boxer Christmas Card ’09

Hello our festive friends.

Christmas comes but once a year, so it must be time for some boxer Christmas cheer.

This year is all about our very own remix of a Christmas classic. The past few weeks have seen us dancing, prancing, raving, tooting, shaking, jingling, scratching, popping, locking and most importantly, walking in a Winter Wonderland.

So if you want to see what all of those verbs look like in action, all you have to do is press here…

Happy Christmas from all of us at boxer.

Boxer Christmas Card 09

Boxer Christmas Card 09

Watch our 2009 Christmas Card. Happy Christmas everyone!

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Boxer in the awards again

In what is fast becoming known as ‘Awards Season’, Boxer has received another pat on the back for our McDonald’s Global Quality Packaging. The Marketing Design Awards were held at the Grosvenor House Hotel in London yesterday, where the delectable duo of Sonia and Al D represented Boxer.

We were in the hotly contested packaging category, with 7 finalists in total. Unfortunately, we did not win the top prize but we did come in second and were “Highly Commended” by the judges. The lovely Jo W can be seen with our award and McDonald’s packaging below:

Marketing Design Awards

Once again, we are all very proud in the office and so I think some congratulatory hugs are in order…aaaaaaaaaaaahhhhhh…that was just what we all needed. Go team and all that!

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Boxer Win at DBA Design Effectiveness Awards

DBA Design Effectiveness Awards 2009

It was a momentous occasion for Boxer last night as we won a DBA Design Effectiveness Award, hoorah!

For those of you who may not know about the wonders of the DBA, it stands for the Design Business Association and the Design Effectiveness Awards are the most respected within the UK design industry because they recognise, reward and promote the integral role effective design plays in the creation of business growth. They are also the only design awards that use commercial data as a key judging criteria.

We entered the McDonald’s Global Quality Packaging into the ‘Design Management’ category which the DBA describe as the following:

“Rewarding outstanding examples of effective management where entrants can demonstrate success in overcoming exceptional hurdles to deliver significant commercial benefits, achieving organisational objectives and in gaining competitive advantage.”

McDonald's Global Quality Packaging

You can see our submission and even download a PDF of it on the rather slick awards website, which you will find here.

A big congratulations has to go to everyone on both sides of the Atlantic who has worked on this mammoth project and helped deliver one of, if not, THE biggest packaging project the world has ever seen.

Look out for some photos from the evening’s shenanigans soon.

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Award Winning Boxer

dbaMarketing Design Awards
Can we get a whoop whoop?! Or maybe even a high five? What about a cheeky pat on the bum?

Whatever you decide to give us, they all work because Boxer has won a DBA Design Effectiveness Award and is a finalist for a Marketing Design Award. Both awards are for our McDonald’s Global Quality Packaging work and it’s top top news that we have even been mentioned for these prestigious accolades.

QualityBmQpcFof

We find out on the 22nd October whether we have won a Gold, Silver or Bronze Design Effectiveness Award in the ‘Design Management’ category, so we will update as soon as we are back in the office from the big shindig.

As for the Marketing Design Awards, the 4th November is when we find out if we have won the packaging category. The whole office wait with baited breath for both award nights but it’s just great to see all of our hard work getting recognised.

Look out for an update next week of our shenanigans at the Design Effectiveness Awards. You may even get to see some creative types wearing suits, ludicrous I know!

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Summer Peaks

Last weekend we had our company summer do. This year was loosely based around a school outing. We stayed in a fab, but basic, bunkhouse in the middle of the peak district, had a pub quiz, went on a walk, dressed up in school uniform and had a generally lovely time together. Oh and there may have been some alcohol involved at some point. Here’s a few of the photos that we could share.

Tim's Totties

Tim’s Totties Pub Quiz team

Walk

Refreshing walk to get over hangover number 1

Softball

Chicago softball game in honour of our colleagues across the pond

SchoolGirls

The School Girls

SchoolBoys

The School Boys

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Green Boxer Day…

To coincide with Green Britain Day we here at boxer decided to continue the colour theme day we started last week with wearing green to work. Here we are looking oh so lovely in varying different shades of green. crop-for-blog1 Of course we are taking it more seriously than just wearing a green top, we will also being do a number of eco friendly things today. To find out more about Green Britain Day check out the website, there’s lots of events going on today.

Today, our aim is to do our little bit for the environment by:
– switching off lights in unused rooms
– not printing anything (especially from the colour printer) unless we really need to
– washing up cups to use again rather than using fresh ones each time
– carsharing or cycling into work if you can
– buying locally produced, not overpackaged food
– refusing a plastic bag from the shops if you don’t really need one

picture-2

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Cranfield’s MBA Innovation students pay us a visit

students_1

Cranfield School of Management’s Full Time MBA students visited us yesterday to learn a little about our how a design agency such as ours works and delivers for our clients. They spent the morning learning about innovation in a brand design agency. The visit was a part of their MBA program module, Managing Strategic Innovation. It’s a module masterminded by Professor Keith Goffin. Hi Keith, and thanks for the opportunity to meet those lovely people.

Angelique and I started by giving a speedy overview of the company and provided the context in which we work. Having painted a picture with “the numbers” we chatted about how we operate given a client brief. I guess the most interesting discussion was around how creativity is focused into business; how the creative teams actually work together and how we carry out innovation on behalf of our clients?

Serendipitous innovation is often associated with creative businesses, but those moments of brilliance are the rare, glamorous moments that everyone seems to remember. A happy future would be if those big moments came everyday – we’d be billionaires (hold that thought J)!

We also chatted about the debate surrounding the harnessing of our creative fire-power versus the need for metrics. We know only too well the challenges of translating the intangible into the tangible. As in so many situations, there is no right answer, we’ve just got to bring our business acumen to bear on how to best manage the expected time and effort we are going to put into our creative work. So we’ve put some process in place, but no more than absolutely necessary because we do not want to disrupt our mojo, our Boxerness, our VRIN.

We also discussed how we have to strive to fuel constant incremental innovation as we develop brands and our service offering to global brand owners…  One of the key things we talked about was maintaining our culture and the vibe and our commitment to the creative process (wherever that is to be found). Boxer’s designers and client services teams later met with the students during a tour of our studio to share and learn a little of studio life.

We hope their visit was of use and we look forward to keeping in touch with the future leaders of the business world!

Remember folks the real message is that in the long run good design is cheap, bad design is very, very expensive.

students_2

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Shed…

Just hum the Benny Hill theme tune to yourself…

shed_animation

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Comic Relief ’09

Silly hats and cakes all for charity! (and one glass eye from ollie!) All money raised went into the Comic Relief 2009 fund.

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comicrelief_1

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comicrelief_31

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comicrelief_51

*BREAKING NEWS 16th March* We raised over £200. Well done to everyone.

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Christmas Party 2008 in Frankfurt

Better late than never…

We ate, drank and became very merry. We also visited Frankfurt German market.

A good time was had by all

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Summer Party Video’s

We uploaded these after Matt found them on his phone. Pure gold!


Summer Party 08′ from Boxer Design on Vimeo.


Summer Party 08′ from Boxer Design on Vimeo.

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Summer Party 08′

Well Friday last week was our Summer Party, including It’s a Knockout Tournament (congratulations Golden Showers on your win), some pool / jacuzzi action and then fancy dress party (Theme’s 60s, 70s, 80s and 90s). I think it’s safe to say everyone had a very good night, from what we can remember!! I didnt fully recover until Sunday Evening!!

Ollie Its a Knock Out

Sumo

Last Game of the Day

The Golden Showers were the winners for the day

The 60s group

The 70s group

The 80s group

The 90s group

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Office Clown!!

Every office has one… and this one’s ours!

Office_Clown

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Boxers Syndicate Team

Why on earth george didnt go to Art college is beyond me! :)

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Bowling

Last night was the first Boxer Bowling night out … and I think fun was had by all … from what I can remember!!! I think we all need bowling lessons from Kingpin Liz!

bowling

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Happy 08

2008

Well 2008s here. Hope you all had an ace break. Think i’ve come back to work more tired than i left…stupid beer.

Here’s to more quality posts on our blog and hopefully some inspirational stuff for anyhow who cares to read this :)

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Merry Christmas from everyone at Boxer

Stu Pic

Merry Christmas and a Happy New Year from all at boxer. Check out our Christmas Card we did after work with the help of a couple of beers. Make sure you have your headphones or speakers turned up. Cheers

Our Christmas Card 07

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Cheeeeeese!!!

cheesechutney.jpg

You can’t let good things go to waste. So when we had to buy in a big wheel of cheese for a photo shoot, of course we had to taste some of it. And you do need the usual accompaniments, so I added my homemade chutney and we bought the crackers. Happy Thursday afternoon.

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Greasey Spoon

winneys cafe

Every good place of work needs a damn fine eating establishment. And here’s a few of us down our local Cafe; Winnies.

If you are ever near or at Boxer towers and fancy a trip to this deep fried Shangri La then let us know and we’ll phone the order in…

Right. I’m off to undo the top button on me jeans…

Notice me and Jolly giving it the westcoast winnies ‘w’ gang sign

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Boxer loves

Subscribe to 'Boxer Loves'. We love what we see out there and we’d love to share it with you; from genius innovation to the weird and wonderful.

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Subscribe to ‘Boxer Loves’. We love what we see out there and we’d love to share it with you; from genius innovation to the weird and wonderful.

Work with us

If you have a brief that you would like our help on or even a problem that you would like to bounce off of us, then grab your phone or keyboard and reach out to say hello.

Mail: sayhello@boxerbranddesign.com

Join the Boxer family

We're always looking for passionate, friendly, dedicated craftspeople to join the family. Interns & jobseekers, be sure to let us know in which office you are interesting in working.

Mail: careers@boxerbranddesign.com

Offices

Our sun rises in Birmingham and sets in Chicago; providing our clients with 16 hours of seamless delivery every day. Helping to reduce timelines and ensuring that we're always on hand to help when you need us.

Birmingham UK
Two Snow Hill,
Snow Hill Queensway,
Birmingham, B4 6GA. England
Tel. +44 (0)121 384 9001
See location

Chicago USA
55 West Monroe Street,
Suite 1500,
Chicago, IL 60603. USA
Tel. +1 (312) 614 4748
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