Pret A ‘New Can’…

International café chain Pret A Manger has launched a rejuvenated look for its range of Pure Pret sparkling fresh juices using Pictoris high quality print technology.

The new Pure Pret cans feature detailed typography and stunning images of Pret A Manger’s iconic food-based characters, such as a goldfish cleverly formed by parts of an orange. The detailed graphics realistically emulate the textures of the fruits used in the juices to communicate flavors, which include Sparkling Orange, Apple, Elderflower & Grape, Ginger Beer and Yoga Bunny Detox. To produce these detailed graphics, Pictoris high quality print makes use of proprietary separation techniques and special and high resolution printing plates.

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