Stop brand personality?

This latest hiatus about Vitamin Water is a good example of the challenge brands have in defining the gap between celebrating the human side of a brand and getting into a tangle with the state. The nutritional information on Vitamin is clear for all to see on pack and those consumers who really want to know what is in their food and drink will find an abundance of information at their fingertips. Some would say there is too much information. Playful, clever or irreverent use of words are age-old ways advertisers have used to engage consumers.The sadness of this situation is that the state has to protect those who cannot be think for themselves beyond the advertising – children in particular.

BBC Report

vitamin-water

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