Our clients entrusted us with an entire U.S. McCafé packaging redesign. Our goal? To design a sophisticated yet approachable line of packaging that gives everybody the sense of being transported to a special corner coffee shop.
We infused a sense of quality and craft in all we created, stirring up a new sense of excitement and getting customers to take a fresh look at McCafé.
Joining up the dots, making sure not to cut any corners, we honed in on every last detail to maintain perfect visual tone.
We updated the McCafé logo, placing it in a bold badge, and created a fun dot pattern design across all elements to make the brand feel both iconic and unique.
To further bring things to life, each cup of coffee featured a rich quality statement highlighting what people love about McCafé.
