A Legendary Cup For
Up-And-Comers

McDONALD'S ALL AMERICAN GAMES

Next level talent deserves next level design. That's why McDonald's approached Boxer to design packaging for the All American Games, the annual all-star battle between the best high school basketball players in the country.

 

We designed a fresh cup that took inspiration from streetwear and bold color-blocking, so everyone could sip up the excitement in style.

We brought the fresh, fearless energy of young players to the McDonald's brand by giving the logo a baller update.