How can we
revitalize the look of
the McCafé Brand?
Own Our Own Unique Space
It’s time for McCafé to strut its stuff with a look that matches the happiness the Brand delivers every day. We’ll create a fresh identity that stretches across coffee and specialty beverages, all the way to decadently delicious pastry treats. We’ll bring this McCafé platform to life: Deliciously simple and simply delicious.
We simplified the logo by removing the underline and rounding off the typography. We added the “Established” date to deliver the message: “premium coffeehouse,” while “establishing” our credentials for making that claim.
Spreading the Word
This new look and feel is a wonderful base on which to build. It’s a fun, simple, infectiously attitudinal approach that will translate easily into messaging at every consumer touchpoint. It’s designed to inspire a continuous flow of lighthearted (yet luscious) consumer communication, consistently packed with personality.