Designing For The Stars
Even celebrities have their go-to McDonald’s order, and we needed to make limited edition packaging that was as famous as the music industry’s biggest superstars: BTS and Saweetie.
Our packaging collabs took unique inspiration from each of the artists to appeal to the ARMY and Icy Gang, helping McDonald’s dominate newsfeeds and make fans fall more in love than ever before.
Iced-out packaging for The Saweetie Meal carried her catchphrases and had everyone blinging out.
As for BTS? We covered bags, cups and Chicken McNuggets boxes in an iconic logo pattern, used in nearly
50 markets on 6 continents.
Both campaigns featured special sauces, giving fans the perfect opportunity to dip, dunk and celebrate their favorite artists.