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A Legendary Cup For
Up-And-Comers

McDONALD'S ALL AMERICAN GAMES

Next level talent deserves next level design. That's why McDonald's approached Boxer to design packaging for the All American Games, the annual all-star battle between the best high school basketball players in the country.

 

We designed a fresh cup that took inspiration from streetwear and bold color-blocking, so everyone could sip up the excitement in style.

We brought the fresh, fearless energy of young players to the McDonald's brand by giving the logo a baller update.

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Boxer is a Design Agency housed inside
tms and a member of HAVI Group, LP.

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