Around The World.
Just Around The Corner.
As a global packaging agency, we were thrilled to work on a project that meant four fan favorites from around the world would be coming to America:
The Stroopwafel McFlurry® from The Netherlands. The Grand McExtreme Bacon Burger from Spain. The Tomato Mozzarella Chicken Sandwich from Canada. And, major yum, Cheesy Bacon Fries from Australia.
We brought international flair stateside, expertly creating a packaging system to house these amazing menu items from around the world.
We honored McDonald’s history as a gold and red brand while reinvigorating packaging with travel-inspired badges, flags and passport stamps. Fans from around the country flew into McDonald's to try the truly delicious, limited-time favorites.
Our adventurous logo and visual identity system didn't just visit packaging, it traveled from window posters to television commercials and beyond.